“OMG you should ask more money”, my friend gasps.
“I would ask at least 300 euro’s, you are a professional and you are a company. “
It’s a statement that creates chills all over me. Can I demand such an amount? I feel insecure about it. When do you call yourself a professional and when do other people acknowledge you as a professional?
It’s a weak spot, because I have difficulties perceiving myself as a company.
Everybody can register a company, but that does not proof that you really are one and should be treated in such a way.
I presume that setting your rate is just as difficult in other creative professions, like photography and freelance modeling (in fact I know this from personal experience). I would describe bloggers as photographers, models and content writers in one. Plus established bloggers even have multiple influencing platforms.
You don’t want to overcharge yourself, but even worse is to undercharge yourself.
There aren’t any usable guidelines for blogger pricing on the web. I only found some formulas which are in my opinion quite incomplete. And thus, I’m looking for the correct rate by myself.
Because what blogger would share this information? We know that well known bloggers earn a lot of money (good for them!). But what about the rest of us little fishes in this even smaller pond?
I fear that if nobody is opening up with their pricings tables, this industry will get crushed and destroyed by those who don’t ask anything, or ask too little. And maybe I’m the one contributing in this process.
One of the largest influence companies asked my rate, so I truthfully messaged back that I had no idea which rates I should ask and if they could give me some guidelines. I’ve never received a reply. Perhaps they thought I was too amateur for not knowing my rate.
But it also makes me wonder what their response would be, if they messaged back. Would it be honest? It could be so tempting to offer below the correct rate and put the left over money in their own pockets.
Another problem I see is peoples hunger for free stuff. It’s like free hand out on the streets… you want to have it, regardless if it’s necessary.
Isn’t this yet another danger that embodies the blogging market? If everybody continues taking freebies, this will become a standard and there will be less and less money involved. Free samples don’t pay your bread.
No, it’s not a good thing to always ask money for what you do, especially when attending events or promoting startups who have little marketing money. This is called personal investment and supporting brands in which you believe.
But all these other free items from bigger brands might be the reason for reduction in their marketing budget. Don’t forget that small but upcoming bloggers/influencers are very cheap but have a large network, with most of them having active followers.
But then I also realize that not everybody has big goals or ambitious blogging aspirations. This group loves their blog and just want to write. And if a company happens to stroll by with some freebies, then why shouldn’t they accept it?
What’s even more confusing to me, is that I also feel among these people.
I love what I’m doing!
So here I am here again, wondering which rate I should ask. With all these problems taken into account, I still have no clue what to charge.